Henry Coutinho-Mason challenged the audience at Madfest to think differently about how they position their brand and the stories they tell.
The key to achieving social campaign performance optimisation will rest on technology built on industry partnerships, writes Rob Cootes of DoubleVerify…
2021 represents a rare opportunity for the sector to reset its relationship with the government, forged in the crucible of the Covid crisis.
The pandemic has seen the fitness industry pivot to digital and consumer behaviour change. Fitness brands are interacting with customers differently.
Peter Jacobs, Dentsu Aegis Network, and Alex Ginn, Adverty, told us how advertisers can become involved in gaming marketing at the 99//Club Digital Festival
“For Esports fans it’s personal”, said Katrina Palanca, Director of Sponsorship Operations at Twitch in her talk at the 99//Club Digital Festival.
By Chad Manian, Lecturer and
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