The Opportunity for 5G Apps
By Simon Buckingham, CEO, Nonvoice Agency 2020 is a pivotal year for 5G apps- both consumer and enterprise- for two
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gaming
The gaming opportunity: add value, not wallpaper
By Christian Perrins, Head of Strategy at Waste It’s no surprise that the great flaming eye of marketing has turned
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Consumers have unwittingly become gamers. And it’s time for brands to get in on the action
By Stefano Marrone, Founder & MD, Nucco Brain Gaming used to be a disparaged category, tainted by associations with the
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In-app marketing: How brands can engage gaming’s new audience
Millions of people worldwide play video games each and every day. In fact, 50% of all mobile app users play games on their devices.
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The Future of Gaming: Brands must play the game to stand a chance of winning
By Alex Ginn, Head of Sales, Adverty From Pac-Man to Donkey Kong via Super Mario and Missile Command, video games
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Gaming: How to level up your marketing strategies
Peter Jacobs, Dentsu Aegis Network, and Alex Ginn, Adverty, told us how advertisers can become involved in gaming marketing at the 99//Club Digital Festival
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COVID-19 and the impact on remote work in the games industry
By David Darling CBE, CEO of Kwalee I’ve been working in the games industry for over 30 years, and in
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App marketing in 2020: staying the course in the pandemic
How marketers can adapt their app marketing strategy during the pandemic
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Alex Rahaman: Getting the attention of gamers – why choice and variety matters
Alex Rahaman, CEO of NEXD, and NDA’s latest monthly columnist, is an adtech pioneer. He founded the first mobile DSP,
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Simon Gosling: Why every marketer needs to understand gaming
By Simon Gosling, CMO, Bidstack Simon Gosling, Bidstack CMO and New Digital Age’s new monthly columnist, has over 25-years’ experience
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