Gaming has become the next frontier for brand engagement, says Emma Thompson, Head of Agency, Golley Slater, with fashion brands like Gucci and Nike leading the charge partnering with platforms like Roblox…
Today, Overwatch 2, the popular team-based action game, shared initial results from its latest marketing campaign promoting the upcoming launch of Overwatch 2: Invasion. The campaign includes a collaboration with actor John Cena and leading gaming influencers with a global audience exceeding 200 million
The world of gaming offers advertisers an avenue to combine their TV ads with something more engaging, writes Jurriaan van Teunenbroek, Vice President Games and Content at Azerion…
Kinetix, a 3D animation and AI tech startup, has launched a new variety of user-generated emotes for use in video games and virtual worlds…
Gaming experts at SolitaireBliss have compiled a list of the benefits that avid gamers could see from taking vitamins and supplements…
In-game advertising provider Adverty AB has agreed an exclusive global partnership with the games developer Dodreams, creators of the hugely popular Drive Ahead! game…
Matt Parsons, Head of Gaming UK at Azerion, explores the opportunity that all brands have within gaming environments.
Sunsilk has launched a metaverse gaming experience within Roblox in a bid to create a more accessible gaming space for Gen Z females.
Gaming has evolved to be enjoyed by a diverse audience across a variety of game types, genres, and devices, writes Claire Nance of Activision Blizzard Media…
Justin Wenczka, Verasity CRO, discusses the role that NFTs are set to play in the “increasingly metaverse world”.
Peter Moore, SVP and GM, Sports & Live Entertainment at Unity, discusses the virtual future of festivals, gaming, and sporting events.
Six key findings proved the potential of non-intrusive audio ads lifting monetisation and ad engagement, without interrupting gameplay.
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