NatWest is partnering TAKUMI, to shine a light on the issue of online fraud threats for young people
Tanya Lee, GM EMEA at Vungle, looks at why brands should learn from gaming apps on UX and ad performance.
During a year in which people across the country, and globe, were faced with a series of lockdown restrictions, we saw various consumer trends and behaviours significantly accelerated.
With more viewers than the MLB and NBA, this “niche” is taking over.
One in three (39%) gamers
Tobias Knutsson, CEO at Adverty, outlines why a combination of both brand and performance advertising in-game is uniquely powerful.
By Nicolas Rajabaly, co-founder and
By Anthony Parham, Executive Creative
Gaming is one of the few industries to have benefitted from the pandemic and associated lockdowns.
Brands are getting ready to
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