Google’s new search functionality AI Overviews has already created quite a stir, says Alina Pruteanu, Digital Development Director, The Grove Media…
Google’s greenhouse gas emissions have soared 48% over the past five years with its artificial intelligence (AI) products relying on energy-intensive data centres…
At this year’s MadFest 2024, a Day one panel saw Niha Heyer and Simon Trewavas from RTB House joined by Scott Friesen, Head of Privacy Sandbox Partnerships at Google and Suvai Kawenya, Head of Performance Management at On the Beach to discuss the state of cookie deprecation…
Vanessa Kingori OBE, MD tech, media and telecoms, Google will open NDA’s Digital Women event at Maison NDA in Cannes next week.
Google’s Harmony Murphy – joined by Nancy Jain – explains how big an impact AI can have on the retail sector in 2024 and beyond.
Several years after the initial announcements that Chrome would remove 3rd party cookies, depreciation is approaching. As we start 2024 it would be remiss of me not to encourage everyone to lean into all the identity and measurement solutions in the market, including testing Privacy Sandbox
The free Marketing Strategy & AI training module, available to everyone in the UK, has been introduced to help people and businesses tap into the £400 billion Google expects AI to add to the UK economy by 2030.
Google’s grip on the digital ad space won’t loosen overnight, but a major shift is underway, according to the team at Brave Ads…
Google’s Demand Gen officially launches to all advertisers this month. Ciaran Deering, Head of Online, The Grove Media outlines what this might mean for marketers…
Younger people are increasingly turning to social networks such as TikTok to provide information rather than traditional search engines, writes Dave Colgate, Head of Enterprise SEO at Vertical Leap….
Google may describe Google Analytics 4 (GA4) as ‘the future of analytics’ but does it really live up to the hype? Richard Hayes, head of search at Catalyst finds out for NDA…
Google’s new Perspectives feature means that its search results will now feature relevant user-generated content (UGC) from real people, writes Damien Mahoney, Chief Strategy Officer, Nosto…
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