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What is Header Bidding, and why did Google cut a backroom deal with Facebook to kill it?
by Harry Higginson, Media and
NDA Staff
5 April 2022
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by Harry Higginson, Media and
Google has had its revised Privacy Sandbox commitments approved by the Competition and Markets Authority.
Updates that Google has made to its commitments include offering to appoint an independent, CMA-approved ‘Monitoring Trustee’.
This week the New Business Bulletin returns with good news from Spark Foundry, Octaive, the Kite Factory and more.
New developments aimed at helping employees meet and collaborate from any location.
Google has announced that it has delayed its plans to get rid of third-party cookies in its Chrome browser until 2023
France’s competition regulator on Monday fined Google 220 million euros after finding it had abused its dominant market position
The campaign features partnerships with Channel 4 and News UK across two activations that will promote Google Search and features across June and July.
Publisher Future Plc and programmatic rich media platform JustPremium have teamed up for testing on Google’s upcoming launch of Core Web Vitals in May 2021. The partnership aims to produce guidance that ensures publishers offer fully ‘CLS-compliant’ services to advertisers and agency partners.
Announced in February this year, Google’s recent update to the function of phrase match keywords and broad match modifier (BMM), means big changes for advertisers.
Following this week’s momentous news from Google, our adtech columnist Rob Webster take and indepth look at what the news means for advertisers, publishers and the entire adtech industry.
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