Interviews, insight & analysis on digital media & marketing

Google

Programmatic

Get your bucket and spade – it’s time to play in the Sandbox

Several years after the initial announcements that Chrome would remove 3rd party cookies, depreciation is approaching. As we start 2024 it would be remiss of me not to encourage everyone to lean into all the identity and measurement solutions in the market, including testing Privacy Sandbox

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Technology

Google launches AI training for UK marketers

The free Marketing Strategy & AI training module, available to everyone in the UK, has been introduced to help people and businesses tap into the £400 billion Google expects AI to add to the UK economy by 2030.

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Technology

Mastering Google Analytics 4

Google may describe Google Analytics 4 (GA4) as ‘the future of analytics’ but does it really live up to the hype? Richard Hayes, head of search at Catalyst finds out for NDA…

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