How AI is recharging retail in 2024
Google’s Harmony Murphy – joined by Nancy Jain – explains how big an impact AI can have on the retail sector in 2024 and beyond.
Google’s Harmony Murphy – joined by Nancy Jain – explains how big an impact AI can have on the retail sector in 2024 and beyond.
Several years after the initial announcements that Chrome would remove 3rd party cookies, depreciation is approaching. As we start 2024 it would be remiss of me not to encourage everyone to lean into all the identity and measurement solutions in the market, including testing Privacy Sandbox
The free Marketing Strategy & AI training module, available to everyone in the UK, has been introduced to help people and businesses tap into the £400 billion Google expects AI to add to the UK economy by 2030.
Google’s grip on the digital ad space won’t loosen overnight, but a major shift is underway, according to the team at Brave Ads…
Google’s Demand Gen officially launches to all advertisers this month. Ciaran Deering, Head of Online, The Grove Media outlines what this might mean for marketers…
Younger people are increasingly turning to social networks such as TikTok to provide information rather than traditional search engines, writes Dave Colgate, Head of Enterprise SEO at Vertical Leap….
Google may describe Google Analytics 4 (GA4) as ‘the future of analytics’ but does it really live up to the hype? Richard Hayes, head of search at Catalyst finds out for NDA…
Google’s new Perspectives feature means that its search results will now feature relevant user-generated content (UGC) from real people, writes Damien Mahoney, Chief Strategy Officer, Nosto…
Scibids, the global leader in artificial intelligence (AI) for customisable bidding solutions, is expanding its long-standing partnership with Google Display & Video 360 (DV360) as the first Custom Bidding partner…
by Harry Higginson, Media and
Google has had its revised Privacy Sandbox commitments approved by the Competition and Markets Authority.
Updates that Google has made to its commitments include offering to appoint an independent, CMA-approved ‘Monitoring Trustee’.
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