‘IAB Europe’s Guide to Attention in Digital Marketing’ looks at what attention is in digital advertising, and why attention measurement is gaining interest.
IAB Europe, the leading European level association for the digital advertising and marketing ecosystem, signed today a letter to policymakers, warning of potential conflicts between the Data Act and the GDPR…
The ‘IAB Europe Explains’ series features industry experts sharing their knowledge on the continuously evolving digital advertising ecosystem.
Privacy, transparency, and sustainability are now bigger challenges for digital advertisers than brand safety, according to IAB Europe’s 2023 Brand Safety Poll.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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