
IAB Europe releases guide to attention measurement
‘IAB Europe’s Guide to Attention in Digital Marketing’ looks at what attention is in digital advertising, and why attention measurement is gaining interest.
‘IAB Europe’s Guide to Attention in Digital Marketing’ looks at what attention is in digital advertising, and why attention measurement is gaining interest.
IAB Europe, the leading European level association for the digital advertising and marketing ecosystem, signed today a letter to policymakers, warning of potential conflicts between the Data Act and the GDPR…
The ‘IAB Europe Explains’ series features industry experts sharing their knowledge on the continuously evolving digital advertising ecosystem.
Privacy, transparency, and sustainability are now bigger challenges for digital advertisers than brand safety, according to IAB Europe’s 2023 Brand Safety Poll.
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