Strategy
When the pressure’s on, you’re more likely to be a #Clickhead
Sure, measuring clicks is easy and satisfying but CTRs are a hollow metric. writes Tom Stevens of IAB UK…
NDA Contributor
24 May 2023
IAB UK
Strategy
IAB UK: “Responsible technological innovation will be essential”
Chloe Nicholls, Head of Ad Tech at IAB UK, discusses why privacy and transparency are top priorities for the digital advertising trade body this year.
Tyrone Stewart
28 April 2023
Strategy
New campaign calls on advertisers to ‘shelve the silverware’ and demand the IAB Gold Standard
The Internet Advertising Bureau (IAB) UK has launched its first advertising campaign calling on marketers to only work with digital advertising suppliers that adhere to the Gold Standard – its multifaceted initiative to improve the digital advertising ecosystem…
Michael Feeley
29 March 2023
Advertising
IAB UK bolsters Gold Standard to bring increased transparency to digital supply chain
IAB UK has launched the latest version of its Gold Standard, which incorporates new criteria to strengthen end-to-end transparency within the digital advertising supply chain…
Michael Feeley
19 October 2022
Agencies
UK digital ad spend grew by a record amount in 2021
UK digital ad spend grew by the biggest margin in 15 years, with expenditure increasing by 41% year-on-year to £23.5 billion in 2021.
Tyrone Stewart
25 April 2022
Advertising
Rewarding the industry’s heroes: Jon Mew, Chief Executive Officer, IAB UK
With the NDA Heroes Awards fast approaching, New Digital Age is running a series of interviews with the highly-respected names on the judging panel. Next, we hear from Jon Mew, Chief Executive Officer, IAB UK.
Tyrone Stewart
11 April 2022
