The UK’s digital ad market attracted £13.8 billion of spend in the first six months of 2023, according to IAB UK and PwC’s half-year Digital Adspend update…
Sure, measuring clicks is easy and satisfying but CTRs are a hollow metric. writes Tom Stevens of IAB UK…
Chloe Nicholls, Head of Ad Tech at IAB UK, discusses why privacy and transparency are top priorities for the digital advertising trade body this year.
The Internet Advertising Bureau (IAB) UK has launched its first advertising campaign calling on marketers to only work with digital advertising suppliers that adhere to the Gold Standard – its multifaceted initiative to improve the digital advertising ecosystem…
IAB UK has launched the latest version of its Gold Standard, which incorporates new criteria to strengthen end-to-end transparency within the digital advertising supply chain…
UK digital ad spend grew by the biggest margin in 15 years, with expenditure increasing by 41% year-on-year to £23.5 billion in 2021.
With the NDA Heroes Awards fast approaching, New Digital Age is running a series of interviews with the highly-respected names on the judging panel. Next, we hear from Jon Mew, Chief Executive Officer, IAB UK.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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