Should the ad industry be clamping down on AI now to avoid potential mass redundancies? by Maor Sadra, CEO at INCRMNTAL explores the issue…
INCRMNTAL research has found that while Black Friday, Cyber Monday and other major shopping days clearly yield substantial incremental sales and revenues, often these can be attributed to the dates themselves, and the promotions leading up to these shopping holidays, rather than results driven by ad campaigns…
Is there any point in user level attribution? Maor Sadra, CEO at INCRMNTAL explores the issue for New Digital Age…
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