The partnership will enable RTB House to match advertisers’ brand risk threshold and avoid potentially undesirable content by activating the Integral Ad Science Publisher Verification technology.
Misinformation on social media has made 38% of consumers less trusting of the ads they see on their feeds, according to Integral Ad Science research.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
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