Adaptive streaming technology platform SeenThis has announced that Integral Ad Science (IAS), a leading media measurement and optimization platform, has completed a video certification to provide third-party-validated, actionable measurement for advertisers distributing video using SeenThis’ technology…
The partnership will enable RTB House to match advertisers’ brand risk threshold and avoid potentially undesirable content by activating the Integral Ad Science Publisher Verification technology.
Misinformation on social media has made 38% of consumers less trusting of the ads they see on their feeds, according to Integral Ad Science research.
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