ISBA has completed an industry-wide consultation of UK advertisers regarding a proposal to part-fund the nascent Origin cross media measurement service via an Advertiser levy…
ISBA has officially launched phase 3 of its UK cross media measurement project Origin. This is a significant step to help the UK’s advertising industry understand and plan media campaigns in a digital-first age, with the project moving the from concept to build stage…
The ‘Media 2025’ study surveyed over 100 global marketers and found that just 11% of them see their digital transformations as being completed.
Digital now represents 40.7% of marketing and communications spend, according to Scopen and WARC’s Agency Scope UK 2021/22
Sharon Lloyd Barnes, Commercial Director at the Advertising Association, discusses the results of the first industry-wide ‘All In’ Census
The coronavirus pandemic has exacerbated
Adland’s leading trade bodies are
The Advertising Association, ISBA and
Phil Smith, Director General, ISBA.