The Advertising Association, the IPA and ISBA will hold their annual industry summit on February 8, 2024, at the Queen Elizabeth II Centre in London.
ISBA has completed an industry-wide consultation of UK advertisers regarding a proposal to part-fund the nascent Origin cross media measurement service via an Advertiser levy…
ISBA has named Tom George as the first CEO of Origin, its advertiser-backed cross media measurement programme.
ISBA has officially launched phase 3 of its UK cross media measurement project Origin. This is a significant step to help the UK’s advertising industry understand and plan media campaigns in a digital-first age, with the project moving the from concept to build stage…
The ‘Media 2025’ study surveyed over 100 global marketers and found that just 11% of them see their digital transformations as being completed.
Digital now represents 40.7% of marketing and communications spend, according to Scopen and WARC’s Agency Scope UK 2021/22
ISBA launches new Media Services Framework – three years after the last – in response to the evolving media landscape.
Sharon Lloyd Barnes, Commercial Director at the Advertising Association, discusses the results of the first industry-wide ‘All In’ Census
The coronavirus pandemic has exacerbated
The Advertising Association, ISBA and
Phil Smith, Director General, ISBA.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough
