The Kantar BrandZ top 75 most valuable UK brands are now worth a combined $230 billion, representing an annual decline of 5%.
Marketing data and analytics company Kantar has appointed Simon Atherley as the new head of its marketing effectiveness practice, which he will lead alongside Dom Boyd, managing director of Kantar Insights UK…
Much-loved British brands including Johnnie Walker, Dove and Burberry have outpaced the wider UK trend to grow their worth by a combined $2.3 billion, according to the latest Kantar BrandZ Most Valuable UK Brands 2023 report…
While its future may be uncertain, marketers can’t ignore Threads, says Hannah Walley, head of Media UK and Ireland at Kantar…
Richard McLeod, head of marketing effectiveness, Insights, at Kantar explains why marketers need to shift their perception of social media when it comes to brand building…
Marketing data and analytics company Kantar has secured a series of new digital media subscribers to its TGI consumer data in Great Britain, including LADbible, JOE Media and sport specialist LiveScore…
Segmenting audiences by life experiences and consumer behaviour rather than age could boost the targeting efficiency of some marketing campaigns by up to four times, new research from marketing data and analytics company Kantar has found.
49% of people will be looking to make better environmental choices when it comes to the food they eat this year.
Sharon Lloyd Barnes, Commercial Director at the Advertising Association, discusses the results of the first industry-wide ‘All In’ Census
By Lynne Deason, Head of
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