The failure of brands to read the room is a failure to understand ourselves and our audiences.
I am Gen X. And I have changed.
When I was a kid, I had a length of scratchy string around my neck with my front door key on it and a Casio digital watch. They were the only things I needed when I went out to play after school. And that watch was the only digital thing that I owned.
It’s the speed of change that can be the curse of social media marketing. So slow it down. Here’s how.
Here is how we address the scourge of racism in the advertising industry
How to ensure your social media strategy delivers real results during this time
yes be present on social, but change up your strategy. Listen before you create, align your tone, and persue quality over tricks to get attention. Then you’ll do just fine.
Katy Howell, CEO of social
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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