Interviews, insight & analysis on digital media & marketing

Lumen Research

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Why in-game advertising is worthy of more attention

During this year’s Cannes Lions Festival, NDA, in partnership with in-game advertising platform Anzu and Lumen Research, the global attention technology company, hosted a panel event to discuss the results of an extensive two-year study into the impact of attention on digital advertising and gaming…

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Partner Content

The adoption of attention

Mike Follett, Managing Director at Lumen Research, explores the adoption of attention to measure and optimise advertising.

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