Henry Coutinho-Mason challenged the audience at Madfest to think differently about how they position their brand and the stories they tell.
Tom Kerridge and Jay Rayner discuss how creativity in the kitchen can transfer to creativity in business.
Kenyatte Nelson gives advice on “the not so subtle art of speaking to people who don’t give a fuck about you”
Ben Walmsley, outlined the changing face of The Sun at Madfest and outlined how Britain’s best-selling tabloid is evolving.
John Vary discusses the important elements of his role as a Futurologist at the John Lewis Partnership
Cadburys is Britain’s fastest-growing grocery brand according to Kantar and a key part of that was due to advertising. Commercial results show that people are willing to pay more and this resulted in the best Christmas sales results ever for the brand in 2022.
What drove that success?
The former Manchester United and England player says that the lessons he learned in his playing career have played a major part in his business career. He drew on his relationships with figures such as Roy Keane and Sir Alex Ferguson and the way they preached both excellence and consistency.
M&S, E.On and Walgreens are the latest brands to sign up for MAD//Fest London’s ‘House of Innovation’ and supply pitch briefs for the festival, which takes place on 5-7 July at The Old Truman Brewery.
With the NDA Heroes Awards fast approaching, New Digital Age is running a series of interviews with the highly-respected names on the judging panel. Next, we hear from Dan Brain, Co-founder and Content & Marketing Director, MAD//Fest.
A Million Ads’ Zoe Bruton appeared on the Mad//Fest London stage to discuss the importance of personalisation in digital advertising.
LiveRamp’s Andra Mititelu stepped on the Mad//Fest London stage to discuss the role first-party will play going forward.
Incubeta’s Damien Bennett took to the Mad//Fest London stage to show marketers how to cut through the BS.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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