Research from ROI Hunter has found that the average large retailer is wasting a worrying £19,000 a month on ineffective digital marketing…
Retailers are wasting an average of £19,000 a month on ineffective digital marketing, according to new research from product performance management platform ROI Hunter…
Advertisers, marketers, and publishers need to move on from asking “how likely” a recession is, to “how long?” and “how deep?” it will be, writes Mike Woosley of Lotame…
UK marketing budgets continued to grow at a strong pace in the second quarter of 2022, according to the latest IPA Bellwether Report.
UK marketing budgets were revised up to a nearly eight-year high during the first quarter of 2022, as pandemic-related concerns continue to fade away, according to the latest IPA Bellwether Report.
Digital now represents 40.7% of marketing and communications spend, according to Scopen and WARC’s Agency Scope UK 2021/22
UK marketing budgets increased for the first time since the end of 2019, according to the latest IPA Bellwether Report.
New research has found that
Kevin O’Farrell, Associate Vice President of Analytic Partners discusses the advertising world in Q3 and why a dramatic new approach is required.
Advertising spend continued to be
Marketers are witnessing their financial
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