Understanding the levers that link attention to brand performance
The digital ad industry has been looking for an alternative to the traditional metrics of clicks and viewability for a long time, writes Dominic Woolfe of Azerion…
The digital ad industry has been looking for an alternative to the traditional metrics of clicks and viewability for a long time, writes Dominic Woolfe of Azerion…
Elisa Harca, CEO and co-founder, Red Ant Asia shares her advice to brands looking to tackle the Asian marketplace for the first time…
The pink pound is estimated to be worth £6 billion per year in the UK alone. It still sometimes feels that brands are competing for this section of the market but have missed the mark when it comes to accurately communicating and making the LGBT community feel connected to the brand.
Construction product manufacturers are coping with specific marketing challenges in an industry facing both rapid digitisation and sweeping regulatory change.
In this weeks instalment of the NDA Agency News roundup we have news from Silverbean, Journey Further, Jargon PR and more.
Customer data is gold dust, but in order to harness that curious mindset – and win over the hearts and minds of customers — marketers must ask more, and better, questions of their data, partners and technology.
More than two-thirds (67%) say marketing coped well with the pandemic, and 57% say it gave marketing the shake-up it needed.
Maybe there’s a middle ground when you can be both mathman and MadMan.
Cecilia Francoli, Director Global Marcom at AdForm, looks at learnings from 25 years in B2B marketing and how it has changed.
New research has found that
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough