A bold, new dawn for B2B marketers
Benedict Buckland, Creative Director at alan discusses why covid has created a bold new dawn for B2B marketers and how to sieze this opportunity.
Benedict Buckland, Creative Director at alan discusses why covid has created a bold new dawn for B2B marketers and how to sieze this opportunity.
James Leonard, tmwi, shares the key steps a CMO can take to ensure their message retains its impact in the wake of COVID.
After two decades of relentless progress, personalisation reigns supreme at the top of digital advertisers’ wish lists.
Only those firms which adopt an agile approach, allowing them to pivot swiftly in times of change, will survive the current storm.
MAD//Fest and DMEXCO have joined forces to announce MAD//Fest x DMEXCO@home – a virtual global gathering of the industry’s top marketers
Phil Livingstone, The Body Shop, used his talk at the 99//Club Digital Festival to discuss skills in the marketing industry today.
Millions of people worldwide play video games each and every day. In fact, 50% of all mobile app users play games on their devices.
“Now is definitely not the time to bury heads in the sand”, said Rachel Pollard, Chief Growth Officer at Starling Bank
“I think lots of marketers at the moment are a bit nervous about what they can and can’t do, what they should or shouldn’t say”, said Jerry Daykin, GSK.
In his talk at 99//Club Digital Festival, Ben Carter, Director Strategic Partnerships at Just Eat and Board member of Women in Football, called attention to brand opportunities in women’s football.
TikTok’s rise in 2020 has been astronomical. In the first quarter of the year, it was downloaded 315 million times — the most downloads of any app in a quarter.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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