Following the release of GARM’s (Global Alliance for Responsible Media) new sustainability framework, Onetag has selected carbon intelligence platform Cedara to quantify the sustainability benefits of its AI-powered media curation for the programmatic supply chain…
AI-powered Lakehouse customer data platform (CDP) Amperity has announced the expansion of its paid media capabilities to help brands close the digital advertising feedback loop with a “first-party data advertising graph”…
Experts from Comscore, BBC Studios, Amazon Ads, Paramount, RTL AdAlliance and more gathered recently to discuss the challenges of cross-platform measurement…
Attention measurement and optimisation platform Playground xyz has unveiled the results of a campaign for Heineken-owned Spanish lager brand, Cruzcampo…
DoubleVerify has launched new tiered brand suitability categories for ‘made for advertising’ sites.
Adaptive streaming technology platform SeenThis has announced that Integral Ad Science (IAS), a leading media measurement and optimization platform, has completed a video certification to provide third-party-validated, actionable measurement for advertisers distributing video using SeenThis’ technology…
Future, a global leader in specialist media, has expanded its proprietary campaign measurement capabilities with the Effectiveness Suite, an innovative set of tailored solutions that aim to prove the value of advertising and branded content…
Savvy advertisers are embracing the new privacy-focused world to connect with audiences on their terms, according to the team at Brave Ads…
Ad Signal, a specialist provider of video content management solutions, will be technically supporting Clearcast to deliver a multi-year contract for Barb to boost the efficiency of advertising reporting across the UK broadcast network…
SeenThis has announced a global partnership with GroupM, WPP’s media investment group, that will allow the world’s largest media buyer to reduce and avoid unnecessary carbon emissions from digital advertising…
Adnami CEO Simon Kvist Gaulshøj and VP of Product Thomas From tell us about the company’s new attention metric, and how it is helping their clients make the most of high impact advertising…
As the digital bar continues to rise, consumers will crave a guaranteed flawless digital experience, writes Sarah Groves of Catalyst…
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