DoubleVerify enhances MFA measurement and protection solution
DoubleVerify has launched new tiered brand suitability categories for ‘made for advertising’ sites.
DoubleVerify has launched new tiered brand suitability categories for ‘made for advertising’ sites.
Adaptive streaming technology platform SeenThis has announced that Integral Ad Science (IAS), a leading media measurement and optimization platform, has completed a video certification to provide third-party-validated, actionable measurement for advertisers distributing video using SeenThis’ technology…
Future, a global leader in specialist media, has expanded its proprietary campaign measurement capabilities with the Effectiveness Suite, an innovative set of tailored solutions that aim to prove the value of advertising and branded content…
Savvy advertisers are embracing the new privacy-focused world to connect with audiences on their terms, according to the team at Brave Ads…
Ad Signal, a specialist provider of video content management solutions, will be technically supporting Clearcast to deliver a multi-year contract for Barb to boost the efficiency of advertising reporting across the UK broadcast network…
SeenThis has announced a global partnership with GroupM, WPP’s media investment group, that will allow the world’s largest media buyer to reduce and avoid unnecessary carbon emissions from digital advertising…
Adnami CEO Simon Kvist Gaulshøj and VP of Product Thomas From tell us about the company’s new attention metric, and how it is helping their clients make the most of high impact advertising…
As the digital bar continues to rise, consumers will crave a guaranteed flawless digital experience, writes Sarah Groves of Catalyst…
By synthesising the multiple touchpoints that customers interact with, marketers can view a unified picture of their campaign’s impact and performance, writes Anthony Pey of Medialab…
Sure, measuring clicks is easy and satisfying but CTRs are a hollow metric. writes Tom Stevens of IAB UK…
Naomi Gould, Data Science Consultant Manager at LiveRamp, explains why a hybrid approach to media measurement – including retail media – is so important.
Signal loss is making people-based ad targeting more challenging, according to a new study from Nano Interactive…
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