As the digital bar continues to rise, consumers will crave a guaranteed flawless digital experience, writes Sarah Groves of Catalyst…
By synthesising the multiple touchpoints that customers interact with, marketers can view a unified picture of their campaign’s impact and performance, writes Anthony Pey of Medialab…
Sure, measuring clicks is easy and satisfying but CTRs are a hollow metric. writes Tom Stevens of IAB UK…
Naomi Gould, Data Science Consultant Manager at LiveRamp, explains why a hybrid approach to media measurement – including retail media – is so important.
Signal loss is making people-based ad targeting more challenging, according to a new study from Nano Interactive…
JCDecaux and NDA recently invited industry experts from across the country to take part in a roundtable debate on the current state of programmatic Digital Out of Home (pDOOH) advertising, with two simultaneous discussions happening in Manchester and London…
NDA meets Victoria Pindar, VP of Sales at Exit Bee to hear how a combination of unique micro-moment targeting, creative ad formats and measurement smarts make Exit Bee a force to be reckoned with in digital advertising…
half of UK consumers are spending more time consuming content than they did pre-pandemic, according to DoubleVerify…
NDA has always been dedicated to celebrating the digital industry and as the pandemic took hold we launched our Reasons to be Cheerful series. As we face an uncertain economic future, we’ll be hearing from leaders across our industry to discover what’s keeping them smiling as we enter 2023. Next up is Matt Andrew, UK GM and Partner at Ekimetrics…
Jennifer Richards, group commercial lead, Hawk Platform, talks attention metrics…
With NDA’s latest Trinity Lunch fast approaching, we asked the event’s sponsors to ask why they have agreed to get involved, and what their thoughts are on the current state of the industry. Here, NDA speaks to Paul Barnard – Country Lead, Nielsen Marketing Cloud…
Australian adtech company Veridooh has launched in the UK as part of its plans to take its independent out-of-home (OOH) verification solution to new markets around the world…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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