The Internet Advertising Bureau (IAB UK), the industry body for digital advertising, has released a short film on Valentine’s Day to mark its fourth annual National Anti-Click-Through Rate Day.
96% of those surveyed expect their concerns around brand safety to either remain the same or increase this year.
It’s becoming increasingly clear that the measures we still tend to use today are not always most appropriate for the task in hand, and provide little scope for improving the impact of future digital marketing.
James Leonard, tmwi, shares the key steps a CMO can take to ensure their message retains its impact in the wake of COVID.
The way that consumers receive TV content has changed over the past decade, and the pandemic only accelerated that rate of change. CTV advertising needs to keep up.
Audio advertising to billions of mobile games players is one of the best ways of achieving brand safe and efficient outcomes.
Martyn Bentley, Commercial Director, UK at AudienceProject, played us a self-composed song, ‘The Measurement Blues’, at the 99//Club Digital Festival
As we head into what
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