Liam Brennan: fads, trends and fidget spinners
Liam Brennan, Global Director of Innovation, MediaCom is one of our industry’s preeminent thinkers in innovation and NDA’s monthly columnist. We should
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Mediacom
Rupert McPetrie, CEO MediaCom China – coming out of COVID-19 stronger than we went in
In our Reasons to be Cheerful series, NDA has been talking to leaders throughout the industry to find out what
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Liam Brennan, MediaCom: Preparing for the new normal
To build for the new normal, brands must go beyond the tactical, and observe how consumers behave differently over time, what value they gain (or don’t) from new experiences and evolve as opportunity grows.
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Liam Brennan, Mediacom: Why it’s time to abandon digital metrics
Liam Brennan, Global Director of Innovation, MediaCom is NDA’s new monthly columnist. One of our industry’s preeminent thinkers in innovation,
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