New Digital Age spoke to Sky’s Head of Digital, Davide Sirtori, about the Sky Mobile’s first ‘cookieless’ campaign and the wider marketplace for digital marketing…
In a mission to demonstrate the power of retail media, in a UK first, MediaCom’s eCom practice launches its first-ever retail media Innovation Slams series. Bringing together top retail media brands to share their best and brightest innovations to unlock the leading channel’s potential for brands…
In our Reasons to be
To build for the new normal, brands must go beyond the tactical, and observe how consumers behave differently over time, what value they gain (or don’t) from new experiences and evolve as opportunity grows.
Liam Brennan, Global Director of
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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