Lucy Hinton, SVP Client Success EMEA at Flashtalking by Mediaocean, shares advice on what marketers should be doing in the face of a recession.
Marketers are concerned about how the advertising industry will adopt privacy-friendly ID solutions going forward, but optimistic about the future of cookieless solutions, according to research from Mediaocean.
96% of those surveyed expect their concerns around brand safety to either remain the same or increase this year.
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