For the latest in our NDA Meets podcast series, we chat with Ryan Afshar, Head of Addressability, UK, at LiveRamp and Terry Hornsby, Group Digital Director, at Reach plc.
The discussion covers the evolution of ‘people-based’ marketing, the rise of authenticated first-party data and the numerous challenges facing publishers in 2022.
In this episode, Waze UK Country Manager Ru Roberts focuses on new research which reveals significant post-pandemic shifts in driver behaviour that all marketers will want to hear. Why are people using their cars more than ever? What purchasing decisions are drivers open to while in transit? How can advertisers best appeal to customers on the move?
In this episode of the NDA Meets podcast, we sit down with Diederick Ubels, Co-founder and CEO of Sage+Archer, to discuss the future of DOOH.
Jane Usoskina, Product Owner at Permutive talks user data privacy, why it matters and if user privacy is the publisher’s responsibility.
We sat down with Austin Scott at Xandr to discuss CTV advertising, one of the industry’s hottest topics, and how she’s helping build a CTV ecosytem
Cindy Gallop, one of the
Tamara Littleton is founder and
New Digital Age has launched
Geneve Tendler, Brand Strategist, Adyoulike discusses how client relationships have been affected by Covid-19 and how people have had to adapt.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
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