With NDA’s latest Trinity Lunch fast approaching, we asked the event’s sponsors to ask why they have agreed to get involved, and what their thoughts are on the current state of the industry. Here, NDA speaks to Paul Barnard – Country Lead, Nielsen Marketing Cloud…
While 69% of marketers believe first-party data is essential for their strategies and campaigns, and 72% of marketers believe they have access to quality data, only 26% of global marketers are fully confident in their audience data, according to newly published research.
The latest figures from Nielsen have confirmed that advertising spending in the UK experienced strong growth in 2021, with TV advertising clearly standing out at its highest level since 2013.
Streaming Signals uses machine learning, Nielsen’s panel data, and CTV provider viewership data to enable more relevant targeting.
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