The increasing number of platforms available to consume content both in and out of the home makes targeted advertising increasingly difficult. This is where an omnichannel approach comes into play, integrating multiple channels of communication into one place for effective targeting…
By Ronnie Wilson, Group Executive
Ethan Lewis is VP of Engineering and Product at real-time data and omnichannel measurement and attribution company Kochava.
NDA took a virtual visit
NDA took a virtual visit to the opening of a new interactive retail store in Shoreditch aims to redefine the physical shopping experience in a contactless world.
By Gary Taylor, Deputy Managing
By Sanjay Sarathy, VP Marketing,
It’s well reported by now that online sales surged massively earlier this year with stores being closed, as many people adapted their shopping habits to get hold of their favourite items.
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