Ben Barokas, Founder and CEO of Sourcepoint Technologies spoke to NDA about the restriction of identity, the future of addressability and the new opportunities for publishers to take back control…
It’s been quite a 12 months for publishers, with the fall-out of a pandemic, together with huge shifts in browser strategies. Yet, these changes may well shape a more confident industry that delivers for advertisers and readers alike.
New research reveals that four
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