
Lacoste launches AR OOH campaign to promote its fragrances
The ‘Lacoste Superheroes’ campaign will feature a photobooth, where participants will be spotlighted in real-time on big screens located around Westfield London.
The ‘Lacoste Superheroes’ campaign will feature a photobooth, where participants will be spotlighted in real-time on big screens located around Westfield London.
Blis has announced a new partnership with VIOOH, a leading premium global digital out of home supply side platform, to bring JCDecaux’s premium digital out of home inventory to the Blis platform…
Out-of-home is at the media apex when it comes to captivating audiences through the fusion of data and creativity, writes Akama Davies of Xaxis…
Ugg show massive uplift after OOH campaign
Senior figures from the worldwide Out of Home industry have formed a new global advisory company and consultancy aimed at accelerating the industry’s expansion and digital transformation.
Partner Content NDA has partnered
Rapid reinvention has been the
Partner Content As part of
By Gary Taylor, Deputy Managing
Partner Content NDA has partnered
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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