Programmatic Digital Out of Home (pDOOH) advertising has earned its place in the mainstream media mix, writes Dom Kozak of JCDecaux UK…
Header bidding, creative optimisation and the metaverse are among the big talking points for the digital out of home (DOOH) advertising industry in 2023, according to a new trends report from Hivestack…
Following a difficult couple of years, the out-of-home (OOH) advertising industry once again thrived in 2022. But what trends will shape OOH in 2013?
Will the deprecation of third-party cookies have any impact on the popularity of programmatic Digital Out of Home (pDOOH)? What role can first-party data play in leveraging pDOOH successfully? Will data-led OOH dampen the creativity associated with outdoor campaigns? An expert panel recently discussed these questions for NDA…
Yahoo and Hivestack, an independent programmatic digital out of home (DOOH) ad tech company, have announced a strategic global partnership to enable premium, programmatic DOOH cross-channel media campaigns on a global scale…
89% of UK executives plan to integrate programmatic OOH more closely into multi-channel campaigns, according VIOOH report.
By Artjom Jekimtsev, Founder &
By Artjom Jekimtsev, Founder &
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