Header bidding, creative optimisation and the metaverse are among the big talking points for the digital out of home (DOOH) advertising industry in 2023, according to a new trends report from Hivestack…
Following a difficult couple of years, the out-of-home (OOH) advertising industry once again thrived in 2022. But what trends will shape OOH in 2013?
Will the deprecation of third-party cookies have any impact on the popularity of programmatic Digital Out of Home (pDOOH)? What role can first-party data play in leveraging pDOOH successfully? Will data-led OOH dampen the creativity associated with outdoor campaigns? An expert panel recently discussed these questions for NDA…
Yahoo and Hivestack, an independent programmatic digital out of home (DOOH) ad tech company, have announced a strategic global partnership to enable premium, programmatic DOOH cross-channel media campaigns on a global scale…
89% of UK executives plan to integrate programmatic OOH more closely into multi-channel campaigns, according VIOOH report.
By Artjom Jekimtsev, Founder &
By Artjom Jekimtsev, Founder &
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough
