With the siloed nature of many businesses when it comes to media, it can sometimes be difficult to accurately prove if an element of a campaign has managed to drive an uptick in sales… So, how can this be changed?
New Digital Age recently chatted with James Shepherd, Managing Director, EMEA, at M&C Saatchi Performance to discuss the evolution of the agency in the post-pandemic era, the emergence of new digital channels for marketers, and his favourite parts of his job…
The digital ad industry has been looking for an alternative to the traditional metrics of clicks and viewability for a long time, writes Dominic Woolfe of Azerion…
For the latest in our NDA Meets podcast series, we caught up with Lars Lehne, the newly-appointed Group CEO of Incubeta.
Here is a framework to allow brands to plot themselves in different stages of maturity when it comes to brand safety in online advertising
Florian Gramshammer is Managing Director
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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