New data from Wunderkind has revealed that black holes in retailers’ shopper identification capabilities are hampering personalisation efforts, and leaving revenue opportunities on the table…
uperficial personalisation persists as a key customer engagement bugbear for European shoppers, risking retailers lost revenues and loyalty, the latest research from insights-led customer engagement platform, MoEngage, revealed…
We can use data and insight to identify and support vulnerable customers, writes Ben Young, Development Director, Go Inspire…
98% of organisations believe in the value of personalisation, but 48% are yet to orchestrate a true programme of personalisation, according to research from Mastercard’s Dynamic Yield.
Andreas Hartmann, CEO & Co-founder of Vaix – a Sportradar company, explains why AI-driven personalisation is a game changer.
Improving and investing in customer experience (CX) will be the main priority for over a third (40%) of all UK marketing decision makers in 2023, according to research from digital agency iCrossing…
Jack Walking, Head of Direct Marketing, Data & Analytics at Southampton Football Club, tells the story of a successful season…
The survey of more than 2,500 Americans found that 81% of people are open to the use of AI in providing personalized communications.
For the past few months many in the data and tech world have been waiting in fear for the launch of iOS15. We had been warned that its new Mail Privacy Protection (MPP) would mark the death of the ’email open’, which has been a staple of CRM measurement, segmentation, and optimisation…
By Andy McNab, VP EMEA
By Benoit Soucaret, Creative Director,
For brands, a sure-fire way to meet customer demands is to take a stand politically, ethically and socially.
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