A Plinc survey of UK-based B2C senior marketing professionals found that 81% of marketers are struggling to access the customer data they need to deliver effective campaigns.
Research from Optimizely found that 44% of marketers are actively investing in experimentation as a direct response to the UK’s current economic slump.
Online loungewear and sleepwear bran Chelsea Peer is using Nosto’s Commerce Experience Platform to tailor the shopping experience to customers looking for curve and maternity PJs…
The outlook for luxury shopping in 2023 looks positive, according to research conducted by Wunderkind…
Research from digital marketing agency Precis Digital, conducted by the YouGov analysis institute, has revealed that while one-third of consumers express a desire for personalised advertisements, a mere 6% are willing to share additional data to receive highly personalised ads…
A Red Ant survey found that 74% of today’s beauty shoppers agree that retailers don’t have enough information about them and what they like.
You can’t deliver an effective personalisation strategy unless you get to know the person behind the data, writes Phil Traquair, Account Director, Go Inspire Group…
How do you turn around an ailing retail reputation with digital marketing? It’s not easy to do – but the ubiquity of digital channels provides a plethora of opportunities to stay relevant in the minds of the modern shopper
Personalisation is both the biggest driver and the biggest challenge for retailers today, according to research from Red Ant.
New data from Wunderkind has revealed that black holes in retailers’ shopper identification capabilities are hampering personalisation efforts, and leaving revenue opportunities on the table…
Twilio’s fourth annual State of Customer Engagement Report found 94% of companies that invested in digital customer engagement saw revenues grow by an average of 107%.
uperficial personalisation persists as a key customer engagement bugbear for European shoppers, risking retailers lost revenues and loyalty, the latest research from insights-led customer engagement platform, MoEngage, revealed…
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