Andreas Hartmann, CEO & Co-founder of Vaix – a Sportradar company, explains why AI-driven personalisation is a game changer.
Improving and investing in customer experience (CX) will be the main priority for over a third (40%) of all UK marketing decision makers in 2023, according to research from digital agency iCrossing…
Jack Walking, Head of Direct Marketing, Data & Analytics at Southampton Football Club, tells the story of a successful season…
The survey of more than 2,500 Americans found that 81% of people are open to the use of AI in providing personalized communications.
For the past few months many in the data and tech world have been waiting in fear for the launch of iOS15. We had been warned that its new Mail Privacy Protection (MPP) would mark the death of the ’email open’, which has been a staple of CRM measurement, segmentation, and optimisation…
By Andy McNab, VP EMEA
By Benoit Soucaret, Creative Director,
For brands, a sure-fire way to meet customer demands is to take a stand politically, ethically and socially.
61% of UK respondents are very or somewhat willing for advertisers to use their data to personalise ads and offers, if it keeps content free and data anonymous.
Partner Content By Nick Pinks,
NDA is asking some of
There are many things synonymous with Christmas. Carol singers, delicious food, shopping for gifts and watching who wins the Christmas advert war.
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