In episode nine of season two, PHD’s Shardarne Meghie discusses getting into the industry, diversity issues, navigating life with a young family, and managing to avoid being part of a “Florida man” news story while living there.
This is, in many ways, the critical ‘hit reset’ moment we needed as an industry. Like other ad tech changes, it is pointing us in the direction of enhanced user experiences by respecting their choices and privacy. But this, in turn, means we need to look at how robust our data strategies are.
Social commerce has the potential to play an important part for brands. From scalable audiences and evolved offerings, it is a space which offers brands lots of untapped potential.
Even before the Covid-19 pandemic forced businesses to accelerate their digital transformation plans, the impacts of GDPR regulations and the looming demise of third-party cookies had many organisations re-evaluating how they collect, store and leverage customer data.
Perhaps the most obvious effect
Diversity matters. And it matters
Ahead of our Dragon’s Den-style Innovation
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