B2C marketers’ data access struggles limiting personalisation
A Plinc survey of UK-based B2C senior marketing professionals found that 81% of marketers are struggling to access the customer data they need to deliver effective campaigns.
A Plinc survey of UK-based B2C senior marketing professionals found that 81% of marketers are struggling to access the customer data they need to deliver effective campaigns.
Many marketing teams are struggling to leverage new AI technology, writes Stuart Russell, Chief Strategy Officer at Plinc…
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