Advertising
NDA at POSSIBLE: Michael Kassan keeps his cards close to his chest
Michael Kassan kept his cards
Andy Oakes
17 April 2024
Menu
Menu
Michael Kassan kept his cards
GumGum CEO Phil Schraeder delivered a thought-provoking and heartfelt session on the power and effectiveness of advertising with a ‘mindset-centric’ approach.
Mr Worldwide, one of the biggest recording artists of the last decade took the stage at POSSIBLE with iHeart Chairman and CEO Bob Pittman.
POSSIBLE 2024 opened with a typically bombastic Gary Vaynerchuk being interviewed by Swan Sit. Vayner opened with his view that the industry should put organic social at the heart of media plans. He claimed that many marketers do not understand the power of organic social at the expense of new channels.
It’s less than a week until POSSIBLE kicks off in Miami Beach for its second iteration and it’s fair to say that the organisers have been busy trying to top last year’s line-up.
New Digital Age is pleased to renew its agreement to media partner with POSSIBLE which, once again, will be held in Miami Beach, Florida.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough