Bid-smart DSP Preciso has announced a collaboration with the AI Chip Centre at Digital University of Kerala (DUK), which sees the university use the programmatic bidder as a use case for its Masters students in AI and Electronic Systems…
Rocky economies, troubling inflation, a whirlwind of troubling geopolitical headlines? People are still going to spend, writes Piero Pavone of Preciso…
Manal Saho, Regional Sales Director at Preciso, discusses the challenges agencies face in their media buying journey, particularly in the ecommerce industry…
Traditional bidding models, known as waterfall auctions, are generally thought to be a fragmented and inefficient way of carrying out programmatic advertising, writes Piero Pavone, CEO, Preciso…
Bid-smart DSP Preciso has launched its integration with multinational ecommerce platform Shopify…
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