The Digital Markets Act presents a huge opportunity for advertisers to explore alternative technologies, says Simon Thorne, MD Europe for Flashtalking by Mediaocean…
Chloe Nicholls, Head of Ad Tech at IAB UK, discusses why privacy and transparency are top priorities for the digital advertising trade body this year.
Privacy, transparency, and sustainability are now bigger challenges for digital advertisers than brand safety, according to IAB Europe’s 2023 Brand Safety Poll.
Mobile marketing analytics platform Adjust and leading short form video platform TikTok has released a joint guide, “iOS 14.5+: Success made simple with Adjust and TikTok” offering insights and best practices to help mobile marketers, developers, and advertisers navigate the ever-evolving world of user privacy on mobile…
With the first-ever NDA Heroes Awards just weeks away, we caught up with senior players from the businesses sponsoring the new event. Here, we meet Joe Merriweather, Head of Brand Sales at Fifty…
As we enter H2, NDA asked several industry figures about the key developments in 2021 and what’s to come. This time it’s Julie Rubash, Chief Privacy Counsel, at Sourcepoint
We asked for your opinion on Apple’s announcements at WWCD
As we enter H2, NDA asked a number of industry figures about what have been the key developments so far in 2021 and whats to come.This time it’s Aaron McKee, Chief Technology Officer at Blis
Kelly Jacobson Collins, Advertising Data Privacy Specialist at Blis, discusses how we need to change the way we talk about privacy.
Data privacy software company Sourcepoint has launched Privacy Lens, the first privacy measurement and analytics platform of its kind on the market according to the company.
Jargon is contagious, and not even masks can save us. In business, there is a tendency to overcomplicate topics, to talk in acronyms, or to deliberately confuse. Perhaps it’s because the speaker isn’t a great communicator, can’t explain or is trying to appear cleverer than they are, but there is no doubt: once the jargon starts, it spreads fast.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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