James Barlow, Regional Director UK&I at Akeneo, explains why product information must be optimised on each channel and every touchpoint…
Most companies have made some kind of pledge to the environment by aiming to lower their carbon footprint, but many have not made it explicit in terms of the products and services they sell, writes James Barlow of Akeneo…
Branded consumer goods business PZ Cussons is designing enhanced product experiences in partnership with Product Experience Management (PXM) specialist Akeneo.
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