As advertisers and media buyers continue to plot a future without the use of third-party cookies, does the programmatic industry have the will to find a unified way forward?
NDA invited experts from Nano Interactive, Hivestack, Omnicom Media Group, The Telegraph, Spark Foundry and The Women in programmatic Network to discuss the issue…
What stage of its development is the programmatic advertising industry at right now? This was the question posed by New Digital Age (NDA) to a panel of experts in London recently…
Created by end-to-end ad platform Xandr, a recent six-part podcast series, The Programmatic Life, interviewed six leaders from the programmatic industry about their careers, their professional likes and dislikes, and the quirks associated with working in the digital media business….
Global, the media & entertainment group, has completed the integration of the Elizabeth line into its pioneering digital advertising platform, DAX, making Global the biggest digital outdoor network in the UK with over 4000 screens…
Robin Bootle, COO of Multilocal, explains to New Digital Age why curation is the key to unlocking the potential of programmatic advertising…
Will the deprecation of third-party cookies have any impact on the popularity of programmatic Digital Out of Home (pDOOH)? What role can first-party data play in leveraging pDOOH successfully? Will data-led OOH dampen the creativity associated with outdoor campaigns? An expert panel recently discussed these questions for NDA…
Are brand advertisers and their agencies fully aware of the capabilities of contemporary programmatic Digital Out of Home (DOOH) advertising? NDA finds out more…
With NDA’s Summer ‘Trinity Lunch’ happening today (10 June), we caught up with the leaders of businesses sponsoring the event. Here, we meet Luca Masiello, Advertising Partnerships Manager at Xandr, a Microsoft Company…
New Digital Age recently spoke with Preciso CEO Piero Pavone to find out more about the challenges faced to date and his plans for expansion in Europe and Asia Pacific…
by Harry Higginson, Media and
A look at the challenges faced by programmatic advertising and how Adnuntius is addressing these shortcomings.
hyScore, the contextual targeting technology company has partnered with Xandr Curate, AT&T’s advanced advertising marketplace, to offer semantic programmatic advertising campaigns to customers using Xandr’s DSP and Curate.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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