programmatic

Latest Opinion 

How do you reboot a 10-year-old programmatic business?

July 13, 2020July 13, 2020 Justin Pearse 369 Views leadership, Paul Evans, programmatic, programmatic advertising

By Paul Evans, Strategy & Marketing Consultant and former Global Head of Media, Vodafone Group “IF YOU DON’T STAND FOR

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Latest My Digital Hero 

My Digital Hero: Stuart Austin, Director of Data and Audience, Live Nation Entertainment

July 1, 2020July 1, 2020 Justin Pearse 322 Views Live Nation, my digital hero, programmatic, programmatic advertising

Stuart Austin is Director of Data and Audience at Live Nation Entertainment. Previously Programmatic Innovations Manager at Guardian News &

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Innovation Sessions Interviews Latest 

“Agencies need to reinsert themselves into the supply chain”, Brian Fitzpatrick, IPONWEB

June 5, 2020June 5, 2020 NDA Staff 413 Views innovation, iponweb, NDA Innovation Sessions, programmatic

Ahead of our Dragon’s Den-style Innovation Sessions event, we talk to the contestants to discover their views on innovation in our industry,

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Columns Latest Opinion 

Enough is enough, it’s time to fix the mess of display advertising and here’s how

June 3, 2020June 3, 2020 Justin Pearse 808 Views adtech, display advertising, programmatic, robert webster

Rob Webster is Founder of Canton Marketing Solutions. He’s worked in the adtech industry since 2001 and is NDA’s monthly adtech

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Columns Latest The things that mattered the most in adtech 

The things that mattered the most in adtech this May

June 1, 2020June 1, 2020 Justin Pearse 558 Views adtech, isba, programmatic, programmatic advertising, Reach, Tik Tok, Twitter

Everyting you need to know about the biggest news in adtech

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News Opinion Uncategorized 

Advertisers restart programmatic campaigns with focus on transparency, SPO & brand safety

April 27, 2020April 27, 2020 Justin Pearse 595 Views programmatic, programmatic advertising

Advertisers resumed programmatic campaigns in April, in part to make the most of relatively cost-effective media, but also because sales were dropping without digital ads.

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News Programmatic Stars 

Programmatic Stars: Ben Hancock, Head of Programmatic at CNN International Commercial

January 17, 2020January 17, 2020 Justin Pearse 532 Views CNN, digital publishing, programmatic, programmatic advertising, Programmatic Stars

Programmatic Stars celebrates the pioneers, trailblazers and innovators holding the role of Head of Programmatic, one critical to any company

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Latest My Digital Hero 

My Digital Hero: Harmony Murphy, Global Head of Digital & Programmatic at The Telegraph

November 12, 2019November 12, 2019 Justin Pearse 897 Views Brolly, my digital hero, Phoebe Hugh, programmatic, programmatic advertising, Telegraph

Harmony Murphy is The Telegraph’s Global Head of Digital & Programmatic. She started her career in digital at Groupon in

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Columns Latest Opinion 

Wayne Blodwell: Common mistakes advertisers make on their in-housing journey

October 1, 2019October 1, 2019 Justin Pearse 1050 Views in-housing, programmatic, programmatic advertising, Wayne Blodwell

Wayne Blodwell, Founder and CEO, The Programmatic Advisory, is one the most knowledgeable and influential figures in the programmatic industry

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Interviews Latest Programmatic Stars 

Programmatic Stars: Frances Hudson, Head of Programmatic Optimisation at The Guardian

September 9, 2019September 9, 2019 Justin Pearse 734 Views programmatic, Programmatic Stars, the guardian

Programmatic Stars has been launched by New Digital Age to celebrate the pioneers, trailblazers and innovators holding the role of

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