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Technology

Cross-industry team creates Climate Action Marketplace

IPG Mediabrands, the media and marketing solutions division of Interpublic Group (NYSE: IPG) and SeenThis, the adaptive streaming company, have announced a milestone agreement to create a Climate Action Marketplace (CAM), the industry’s first green advertising marketplace. CAM leverages the adaptive streaming technology from SeenThis along with PubMatic’s premier inventory and the technology prowess of IPG Mediabrands performance agency, Kinesso… 

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Michael Feeley 1 July 2024
CTV

The evolution of the TV remote signals the importance of programmatic innovation for broadcasters

Working in digital marketing, I’ve observed the rise of Connected TV (CTV) with a keen interest. The explosion of content platforms and the corresponding decline in linear TV viewing, the rise of new data providers and ID solutions, and the creative innovations have been fascinating to watch. However, recently, while at home with my young son, I observed another change that, although obvious, had gone largely unnoticed.

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Justin Pearse 13 May 2024
CTV

What’s on the TV Schedule in 2024?

Despite job cuts and a relatively unstable geo-political climate, it’s an exciting time for the TV industry, especially for content-hungry viewers. The average UK consumer spends four hours and 28 minutes per day watching video content across all devices.

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Justin Pearse 25 March 2024
Digital Women

IWD 2023: Chasing Equity – Emma Newman, PubMatic

To mark International Women’s Day and our Digital Women Lunch 2023, we’ve been speaking to some of the industry’s leading female voices to get their thoughts on how digital can truly achieve equity. Next, we chat with Emma Newman, CRO, EMEA at PubMatic.

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NDA Staff 15 March 2023
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New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.

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