Will influencer gifting remain as effective a tool in the modern marketer’s arsenal, asks Tatum Greig, Account Director at Billion Dollar Boy?
A third of marketers say they will increase their spending on programmatic DOOH over the next 12 months, according to research from Clear Channel…
75% of people in the UK have had to change their grocery shopping behaviour due to the cost of living crisis, while more than one in five reported cutting down on essentials, according to new research from Out of Home media and infrastructure company Clear Channel…
A new report from DoubleVerify and IAB Europe, The Power and Potential of CTV in Europe, has revealed that CTV advertising still suffers from a lack of transparency and need for quality verification…
Sam Richardson, CX Consultant at Twilio looks at how brand communications might evolve in 2024…
Post-Christmas deal seeking by price-sensitive shoppers saw a boost to web revenues during the week after Christmas, according to the latest data from Wunderkind…
Mediaocean, a mission-critical platform for omnichannel advertising, has released its 2024 Advertising Outlook Report, with all signs pointing to a prevailing focus on innovation and creativity in the new year…
Phantom inventory is causing UK shoppers to experience out-of-stocks, with poor product availability negatively impacting sales and long-term customer loyalty, according to the latest data from Retail Insight…
Attest, a leading consumer research platform, has expanded its offering with the addition of Video Responses…
Dentsu has released its annual media trends report, The Pace of Progress: dentsu 2024 Media Trends….
The latest research from ADvendio suggests that retail businesses will need to evolve their channel-mix for consumer engagement…
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