Dentsu, the integrated growth and transformation partner, is teaming up with Salesforce, the world’s #1 AI CRM, to launch Smarter Media. The solution enables faster monetisation of retail media by creating personalised buying experiences, powered by AI…
Nectar360, which operates the UK’s largest and most recognised coalition loyalty programme in Nectar, and a Retail Media Network that spans Sainsbury’s and Argos has partnered with Rokt, the leading ecommerce company using machine learning and AI to make the shopping experience more relevant to each customer…
GoWit, an ad tech company supporting retailers and brands to build and scale their high-margin ad businesses, has launched a self-service integration solution that will allow retailers to set up the GoWit retail media advertising (RMA) platform in just 15 minutes for free…
The latest ecommerce upgrade combines two power players: Retail Media + Influencer-Produced Content (IPC), accorcing to Adrienne Rowland and Clare Dobson of Wavemaker…
Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty programme, has entered into a partnership with the Alliance of Independent Agencies, which represents the interests of over 100 independent UK agencies…
DoubleVerify has previewed findings from its eighth annual Global Insights Report, which analyses media quality and performance trends across more than one trillion impressions from over 2,000 brands in 100 markets.
Dentsu’s Retail Media Specialised Practice will allow brands to harness the agency’s capabilities across customer experience, technology, media, data, creativity, and content to link “every customer touchpoint”.
Amazon Ads has announced the
As retailers continue to grow their Retail Media Network (RMN) capabilities, UK shoppers are now more than twice as likely to be influenced by ads served to them on the websites of retailers they already shop with compared with marketplaces, according to research from Intellias, the software engineering and digital consultancy company.
VaynerMedia has announced the expansion of its retail media capabilities, with the appointment of Mike Feldman as Senior Vice President and Global Head of Retail Media…
A Criteo survey found that 83% of publishers are curious to tap into retail media ad spend by placing products within their web pages.
Advertisers using The Trade Desk platform will be able to target campaigns to Nectar audiences on the open web.
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