Retailers who want to embrace retail media as a core business function may struggle to begin and then stay competitive, writes Mark Williamson of CitrusAd…
Naomi Gould, Data Science Consultant Manager at LiveRamp, explains why a hybrid approach to media measurement – including retail media – is so important.
Ocado is now providing advertisers with access to consented shopper data and insights through a partnership with The Trade Desk.
Criteo, the commerce media company, has acquired Brandcrush, an Australia-based company whose platform enables the buying and selling of omnichannel retail media, including offline media channels…
New Digital Age (NDA) meets Kim Ludlow, Head of EMEA, Microsoft PromoteIQ to discuss the latest developments in the world of retail media…
The value of the global retail media market has reached an all-time high, writes Jean-Vincent Chardon, International Sales Director at mediarithmics…
Deliveroo customers will now see Sky Glass promoted on Deliveroo’s app as part of the roll-out of its new advertising platform, Deliveroo Media and Ecommerce…
In a mission to demonstrate the power of retail media, in a UK first, MediaCom’s eCom practice launches its first-ever retail media Innovation Slams series. Bringing together top retail media brands to share their best and brightest innovations to unlock the leading channel’s potential for brands…
Westfield Rise will act as a one-stop-shop for brands and media buyers to create campaigns across Unibail-Rodamco-Westfield’s platform.
According to the latest ‘Future of Commerce’ report from Criteo, an overwhelming 92% of retailer CMOs report that commerce data, i.e. transactional insights such as purchases, shopping behaviour and loyalty cards, has increased in value over the past 12 months…
Deliveroo has launched its own advertising platform, Deliveroo Media and Ecommerce. From July, brands will be able to advertise to Deliveroo customers with relevant offers across its app, on Deliveroo’s website and as part of social media, email and push notification campaigns…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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