Original research of over 100 senior marketing leaders in Wunderkind’s inaugural ‘CMO State of the Union’ Report found that 94% of retail CMOs regard the last two years as a critical turning point for marketers…
New technology is coming to market that promises to transform the retail industry’s understanding of consumer emotions, driving engagement and boosting the bottom line, writes Rees Calder of Avantgarde…
Retailers’ recent Metaverse plays are prompting greater digitally-driven consumer demands for product information, according to new data from Akeneo…
NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond. Next up is Thomas Jones, Senior Manager, Solutions Engineering at Xandr…
The pandemic forced many brands to transform to survive. For many of these businesses this was a trial by fire and their first experience of generating substantial online sales through channels separate from a retail partner.
Phil Duffield, UK VP at The Trade Desk, shares the marketing trends we can expect to see around identity, retail data, and digital out-of-home in 2022.
Brightpearl’s CEO, Derek O’Carroll outlines the concept of ‘digital neighbourhoods’, and what this means for retail.
Retail has been one of the sectors hardest hit by COVID-19, with 2020 being one of the worst years on record for retail sales growth. While the impact has been immensely damaging, the global pandemic has also provided the impetus to change the way retailers operate.
The global pandemic has caused some major changes to the face of retail and ecommerce in the UK. The growing shift towards online shopping has accelerated at a pace no-one was quite expecting and for online retailers, it can feel like a race to keep up.
While UK health and beauty retailers have vastly improved their ecommerce offerings during lockdown, their post-purchase customer experience (CX) lags behind that of other retail sectors.
Data from parcelLab has revealed that poor checkout experiences, including a lack of one-click or quick payment options, are losing retailers online conversions.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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