According to research from SAP Emarsys, football fans will spend £118 on watching the Euros versus the £83 expected to be spent by Olympics followers.
An SAP Emarsys survey of 250 UK marketers found that 47% are considering the introduction of dynamic pricing.
An SAP Emarsys survey found that 52% of UK consumers believe that AI has improved their retail experiences.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough
