We explore the impact of SCA on the customer journey and how merchants can improve the customer experience, reduce friction, and boost revenue.
Both ecommerce merchants and customers now face a new challenge: a new barrier in the customer shopping journey.
What steps should businesses be taking to perfect their SCA deployment strategies and what can we learn from the European rollout?
What steps should businesses be taking to perfect their SCA deployment strategies and what can we learn from the European rollout?
Along with the rest of Europe, the UK will soon be under stricter SCA regulations that will have a direct impact on ecommerce sales, to protect both retailers and consumers from fraudulent orders.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
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