AI will play a big role in the future of digital advertising, but how will it work in the privacy-first world?
With the siloed nature of many businesses when it comes to media, it can sometimes be difficult to accurately prove if an element of a campaign has managed to drive an uptick in sales… So, how can this be changed?
With the NDA’s Summer ‘Trinity Lunch’ fast approaching, we caught up with the leaders of businesses sponsoring the event. Here, we meet Louisa Jones, UK Sales Director at Scibids…
Scibids say they have helped increase the conversion rate by 60% and doubled viewable reach within budget limits by optimizing frequency
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