DoubleVerify and Scibids have released a guide to how marketers can take their media buying to the next level using AI.
Matt Nash, UK MD at Scibids, discusses the role of AI in driving outcomes for brands in the present and future of digital advertising.
DoubleVerify will combine its media quality and performance data with Scibids’ AI technology and real-time optimisation algorithms, enabling DV to span the entire media transaction from activation to measurement.
Scibids, the global leader in artificial intelligence (AI) for customisable bidding solutions, is expanding its long-standing partnership with Google Display & Video 360 (DV360) as the first Custom Bidding partner…
Rafael Alfaro will lead Scibids’ efforts in identifying, securing, and cultivating direct relationships with brands.
Matt Nash, UK Managing Director at Scibids, explores how marketers can unlock the full power of AI within their media buying.
DoubleVerify has launched DV Algorithmic Optimizer, an exclusive measurement and optimization offering with Scibids…
‘The Golden Age of AI is here’ event – co-hosted by New Digital Age and Scibids – welcomed agencies, brands, and tech partners to talk all things AI and digital marketing.
Matt Nash, UK Managing Director at Scibids, explores the impact AI technology can have on digital marketing.
Scibids’ survey of 252 UK senior brand marketers found that 87% of marketers view AI as an important part of their 2023 marketing strategy.
AI will play a big role in the future of digital advertising, but how will it work in the privacy-first world?
With the siloed nature of many businesses when it comes to media, it can sometimes be difficult to accurately prove if an element of a campaign has managed to drive an uptick in sales… So, how can this be changed?
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