Audi, Vodafone, and PcComponentes have decreased their digital advertising emissions, while improving campaign performance, through their work with programmatic platform Adform.
Audi managed to half the carbon emissions in its digital advertising supply chain during a recent campaign with PHD Media, Adform, and Scope3.
A new study from Playground xyz, leveraging Scope3 data, that found carbon emissions from digital ad campaigns can be reduced by up to 63% when campaigns are optimised for attention time…
Ad tech firm OpenX and media measurement platform DoubleVerify have both entered into partnerships with Scope3, which aims to help tech companies to lower their carbon footprint.
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