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SeenThis

Technology

Cross-industry team creates Climate Action Marketplace

IPG Mediabrands, the media and marketing solutions division of Interpublic Group (NYSE: IPG) and SeenThis, the adaptive streaming company, have announced a milestone agreement to create a Climate Action Marketplace (CAM), the industry’s first green advertising marketplace. CAM leverages the adaptive streaming technology from SeenThis along with PubMatic’s premier inventory and the technology prowess of IPG Mediabrands performance agency, Kinesso… 

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Technology

SeenThis certified to provide Integral Ad Science (IAS) measurement

Adaptive streaming technology platform SeenThis has announced that Integral Ad Science (IAS), a leading media measurement and optimization platform, has completed a video certification to provide third-party-validated, actionable measurement for advertisers distributing video using SeenThis’ technology…

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