Original research of over 1,000 UK shoppers by Retail Technology Show has revealed that the average consumer now makes 10 purchases on TikTok each year, outpacing other social networks…
Misinformation on social media has made 38% of consumers less trusting of the ads they see on their feeds, according to Integral Ad Science research.
A considerable drop in performance from Facebook (and Instagram) across all demographics and client sectors is driving change for media planners…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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