Improving economic conditions have led to UK companies revising their marketing budgets upward at the highest rate in over a decade, according to the Q2 2024 IPA Bellwether Report.
In the first quarter of 2024, 24.4% of the surveyed companies revised their marketing budgets upward, according to the IPA Bellwether Report.
Here’s what more leading voices from around the industry make of the IPA Bellwether Report Q3 2023.
Here’s what leading voices from around the industry make of the IPA Bellwether Report Q3 2023.
For the 10th consecutive quarter, UK marketing budgets were revised upward in the third quarter of 2023, according to the latest IPA Bellwether Report.
More thoughts from the industry on the seventh consecutive quarter of growth for UK marketing budgets.
UK marketing budgets grew for the seventh consecutive quarter in the face of a recession, according to the latest IPA Bellwether Report. Here’s what the industry thinks about it.
There was another quarter of total marketing budget growth in Q4 2022, despite the recession, according to the latest IPA Bellwether Report.
UK marketing budgets continued to grow at a strong pace in the second quarter of 2022, according to the latest IPA Bellwether Report.
UK marketing budgets were revised up to a nearly eight-year high during the first quarter of 2022, as pandemic-related concerns continue to fade away, according to the latest IPA Bellwether Report.
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