Spotify’s advertising revenue is forecast to reach $2.1bn in 2024, up 13.0% year-on-year, with revenue rising to $2.6bn in 2026, according to the latest Platform Insight report from WARC…
Spotify’s Song Psychic campaign features a combination of static and video content around key locations in London, alongside ads across the UK on social media.
Spotify’s ‘Censored’ campaign highlights the restrictions that Apple places on developers around promotions on iOS.
This will see Spotify becoming the first digital audio platform to integrate directly into WPP’s products and solutions.
The campaign encourages listeners in the UK, France, and Germany to ‘discover Canada through music and sound’.
Spotify’s newest ad experience, call-to-action
Spotify has launched Spotify Brand Lift (SBL), a new first-party measurement tool that provides businesses with a better understanding of how the media platform’s users are responding to their audio, video and display ads in the Spotify Free music experience…
Spotify has just signed a sponsorship agreement with FC Barcelona, to the value of an estimated 280 million euros. Brad Rees takes a look at the deal
Spotify has identified a number of trends play out across the platform in the wake of the third national lockdown and now as social distancing begins to ease.
By Lynne Deason, Head of
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