Leaders from companies including Coca-Cola, The Guardian, JCDecaux Multilocal and more discuss the future of programmatic advertising.
At this year’s Foresight event, NDA editor Justin Pearse spoke to Sue Unerman, author, speaker and Global Chief Strategy Officer for Brainlabs…
Continuing the success of NewDigitalAge’s Sessions season, this summer NDA’s ‘dragons’ relocated once more to our Manchester hub for its third Salford Session. Continuing NDA’s focus on the North’s booming media hub, Manchester welcomed a new cohort of contestants to put themselves to the pitching test.
A panel of industry experts gathered in Cannes recently to discuss the current state of play for media owners, including senior execs from Bloomberg Media; FT; NBC Universal; BBC Studios; Trip Advisor; Uber; and Mail Metro Media…
At an exclusive roundtable hosted by NDA at this year’s Cannes at its venue Maison NDA, attendees debated the extent to which digital advertising impacted brands’ sustainability efforts. Are ad effectiveness and a drive to net zero mutually exclusive?
What trends are driving the increased interest around digital out of home (OOH) at the moment? How is programmatic buying contributing to that growth and where does programmatic OOH fit into an omnichannel marketing strategy?
At the year’s Cannes Lions Festival, NDA Editor Justin Pearse sat down with Kumar Amrendra, Head of Digital Marketing, Planning & Data Science, Sky and Elizabeth Brennan, Manager Advertising, Permutive.
In the first of our special ‘An Audience With’ podcast from Cannes 2024, NDA editor Justin Pearse speaks with Terence ‘Terry’ Kawaja, founder and CEO of LUMA Partners…
NDA is launching NDA Live: Audio Advertising, dedicated to exploring the opportunities offered by the booming sector.
DoubleVerify and Scibids have released a guide to how marketers can take their media buying to the next level using AI.
With over 7 years of dedicated experience in the media industry, Charlene has honed her expertise through pivotal roles at Primesight, Global Media, and now at Pearl & Dean.
Charlene’s commitment to excellence has earned her recognition as a member of the esteemed inaugural Future 100 Class of 2022. She is deeply passionate about fostering diversity and inclusion within the media landscape and actively contributes to the mission of MEFA (Media For All), who play a pivotal role in empowering Black, Asian, and ethnic minority talent to thrive in the media and advertising industry
The first ever JCDecaux Programmatic DOOH Live Awards took place earlier this week (24 April) in London, gathering the leading lights of the outdoor advertising industry for an afternoon celebrating the best programmatic OOH campaigns of the past year…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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