The Super Bowl this year has a pop-shaped elephant in the room which is how much of that 8.4 million uplift since last year’s show could be attributed to the Swift-ization of the Super Bowl audience.
Data from WeArisma has revealed that celebrity involvement is critical to gaining hype on social platforms – this is something that nine of the top 10-earning advertisers in media value from social content around their Super Bowl ads in the month leading up to the big game had in common…
With the Super Bowl ads breaking industry records and advertisers expected to see an increase in budgets, it begs the question – where should they be investing? Neil Andrew, founder and CEO of Lunio offers his opinion…
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